Brand Guideline and Logo Refinement for Iran Power Development Company (IPD)
Project Title:
Brand Guideline and Logo Refinement for Iran Power Development Company (IPD)
Project Overview:
This project began with a simple request: the client — Iran Power Development Company (IPD) — was looking to redesign its logo. However, after presenting several design proposals, it became clear that the company valued the familiarity and recognition of its existing visual identity. Eventually, we agreed on a subtle refinement approach that would preserve the brand’s legacy while improving its visual structure.
With the updated logo as the foundation, I proceeded to design a comprehensive brand guideline that defined the visual language of the organization across all media — from stationery to uniforms.
The entire process took around one year, including design development, reviews, and finalization with the company’s communication team. The final brand book was delivered in May 2025.
Key Details:
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Client: Iran Power Development Company (IPD)
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Project Type: Logo refinement + Brand guideline design
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Timeline: 2024 – May 2025
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Role: Visual identity designer
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Tools Used: Adobe InDesign, Illustrator
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Deliverable: Full brand guideline in PDF format
What’s Inside the Brand Book:
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Final logo and correct usage rules
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Color palette (primary & secondary)
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Typography guidelines (Persian and English)
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Branded pattern design and usage
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Visual examples: business cards, letterheads, uniforms
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Misuse examples and accessibility recommendations
Download the Brand Book (PDF)
Download Brand Guideline – Iran Power Development (PDF)
Final Thoughts:
This wasn’t just a design job — it was a long-term collaboration with an industrial brand looking to evolve visually without losing its identity. If you’re considering building or refining your brand identity, I’d be happy to support your journey with a tailored visual strategy.
